- On the printed page words are seen, not heard.
- Ideas are communicated through conventional words, the concept is designed by means of letters.
- Economy of expression – visual not phonetic.
- The spatial arrangement of the book, by means of type matter and according to the mechanical rules of printing, must express the strains and stresses of the content.
- The spatial arrangement of the book by means of process blocks, which embody our new visual concepts. The supernaturalistic reality of the perfect eye.
- The continuity of page-sequence – the bioscopic book.
- The new book demands the new writer. Ink-pots and goose-quills are dead.
- The printed page transcends space and time. The printed page, the infinity of the book, must be transcended. THE ELECTRO-LIBRARY.
This was taken from a book written in 1928 and refrenced from another, possibly older document and shows great foresight into the world of electronic publication, especially in points seven and eight. It opens the discussion of what is next for print and typographic design?
Virtual newspapers and magazines are already around us, as predicted from the text but a key point is that there are masses of ‘personal publications’ out there. Individuals have been able to create their own version of events, broadcast their ideas and distribute them for some time, but now, with the ease of desktop publishing and fairly cheap printing, anyone can delve into the world of publications.
Take this blog for example, I am using a free service that is hosted, again, for free and is open to anyone who has access to the Internet and as my first venture into the world of the ‘blogger’ it has been quite a simple one.
The only question we have to ask ourselves is;
‘Are any of them any good?’